Moducraft

Small Business

Running and growing a small business online - honest advice without the agency jargon.

Small Business 9 Oct 2026 · 5 min read

Online bookings: your own website vs third-party platforms

Booking platforms bring reach and take commission - up to 15-20% of every booking for accommodation. The answer isn't to abandon them; it's to stop depending on them. Here's how direct bookings through your own website change the arithmetic.

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Small Business 4 Sep 2026 · 5 min read

Black Friday for small online shops: start preparing now

Black Friday lands on 27 November this year, and the shops that do well on the day win it in September. Here's a practical twelve-week preparation plan for small South African online shops - stock, offers, website, and email list.

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Small Business 21 Aug 2026 · 6 min read

How to write product descriptions that sell (and rank)

Photos get the attention, but the description does the selling. Most online shops paste in supplier copy or write two vague lines - here's a practical formula for descriptions that convert customers and rank in search.

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Small Business 7 Aug 2026 · 10 min read

Who actually owns your website? What should be in your name

Your website is a business asset, but many small business owners don't actually control the accounts behind it. Domain, hosting, email, CMS access - here's what should be in your name, how to check, and what to do if it isn't.

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Small Business 10 Jul 2026 · 8 min read

What every Western Cape guesthouse website needs

Most guesthouse websites in the Western Cape are either outdated, missing critical information, or actively losing bookings to competitors with better online presence. Here's what a guesthouse website actually needs to convert browsers into guests.

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Small Business 3 Jul 2026 · 7 min read

When a DIY website costs more than hiring a professional

Wix, Squarespace, and WordPress.com make it easy to start a website. But 'easy to start' and 'good for your business' aren't the same thing. Here's what DIY website builders actually cost you - in money, time, and opportunities you never see.

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