Practical thinking on web design, SEO, and digital for South African small business.
Most restaurant websites are built to impress other designers, not to answer the three questions every hungry customer has: what do you serve, when are you open, and how do I get a table. Here's what a restaurant website actually needs.
Black Friday lands on 27 November this year, and the shops that do well on the day win it in September. Here's a practical twelve-week preparation plan for small South African online shops - stock, offers, website, and email list.
Your website loads instantly on your office wifi - and takes eight seconds on a customer's phone outside town. Here's why South African mobile conditions punish heavy websites, what slowness costs you, and the fixes in priority order.
Photos get the attention, but the description does the selling. Most online shops paste in supplier copy or write two vague lines - here's a practical formula for descriptions that convert customers and rank in search.
For local searches, your Google Business Profile often shows up before your website does - and it's completely free. Here's how to claim it, complete it properly, and turn it into a steady source of customers.
Your website is a business asset, but many small business owners don't actually control the accounts behind it. Domain, hosting, email, CMS access - here's what should be in your name, how to check, and what to do if it isn't.
Selling online in South Africa is more accessible than ever, but the choices are overwhelming. Marketplace or your own shop? PayFast or Yoco? Courier or collection? Here's a practical, opinionated guide to getting started without overcomplicating things.
Almost every private business in South Africa is required to have a PAIA manual - and most small businesses don't have one. Here's what it is, what it needs to say, and how to get a compliant one on your website without overcomplicating things.
Your payment gateway affects your margins, your customer experience, and what you can sell online. Here's a practical comparison of South African payment options - what each one does well, what it costs, and how to decide.
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