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Practical thinking on web design, SEO, and digital for South African small business.

Small Business 21 Aug 2026 · 6 min read

How to write product descriptions that sell (and rank)

Photos get the attention, but the description does the selling. Most online shops paste in supplier copy or write two vague lines - here's a practical formula for descriptions that convert customers and rank in search.

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Small Business 7 Aug 2026 · 10 min read

Who actually owns your website? What should be in your name

Your website is a business asset, but many small business owners don't actually control the accounts behind it. Domain, hosting, email, CMS access - here's what should be in your name, how to check, and what to do if it isn't.

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Small Business 10 Jul 2026 · 8 min read

What every Western Cape guesthouse website needs

Most guesthouse websites in the Western Cape are either outdated, missing critical information, or actively losing bookings to competitors with better online presence. Here's what a guesthouse website actually needs to convert browsers into guests.

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